and globally,” said Lopez, who has worked with Areu over the last year, recommending emerging Latino voices. “His studio is a breakthrough, watershed moment for Latinos in the U.S. Not only has Areu gathered a wealth of knowledge as he helped Perry build his media empire, but Georgia is one of the nation’s leading film production locations with a solid infrastructure of experienced crews and a burgeoning community of actors, bolstered by generous tax incentives for film and TV production. of Latino Independent Producers, a Los Angeles based nonprofit that supports Latino writers, producers and directors. While it may seem startling to see a Latino in the Deep South play a leading role in advancing diversity in the entertainment industry, it makes logical sense, said Benjamin Lopez, head of the National Assn. The most important thing is the substance and authenticity of the story.” “There will be some, but even in those stories, you’re going to need white American males and you’re going to need a little bit of everything. “Our stories aren’t going to just be Latino stories or stories around women,” he said. “I feel I have a unique opportunity to build a media company made up of people who reflect the world that we live in.” “Minorities want to see ourselves in different roles - not just the mechanic, the gardener, the maid,” said Areu, 47, a smooth, genial George Clooney-esque businessman. aims to venture across multiple platforms - not just motion pictures and TV, but digital streaming, music and gaming - with story lines that go beyond old Hollywood stereotypes and shallow tokenism. More than 25 years later, Areu presides over one of the nation’s largest Latino-owned and operated film studios: a sprawling 60-acre site in Atlanta that he plans to turn into an inclusive media campus that champions Latino, women and other underrepresented groups in entertainment. She did not form Believe but, with her Nuyorican Productions, partnered with Believe to produce a pop culture show for Latino teens. 13, 2020 The article originally stated that Jennifer Lopez founded Believe Entertainment Group, a New York-based digital entertainment company. RETURN TO ZERO was Lifetime Network’s first ever world premiere film and was the first feature film centered on the issue of stillbirth.Ĭannonball’s most recent film, SAINT JUDY, was nominated for a Los Angeles Film Festival Muse award, a Raindance Film Festival Best International Film and Best Performance (Michelle Monaghan) award, won the Silver Audience Award at the Mill Valley Film Festival and won the Audience Award for Best of Fest Narrative Feature at the High Falls Women’s Film Festival.11:30 a.m. We focus on visually-striking, engaging and entertaining creative that highlights the personality of the celebrity and the value of their products to nationwide audiences.Ĭannonball’s first feature film, RETURN TO ZERO, was awarded a Satellite Award for Best Television Movie and earned an Emmy nomination for its star Minnie Driver, along with a WGA Award nomination for writer/director Sean Hanish. Cannonball has created commercial campaigns for celebrities such as Cindy Crawford, Sofia Vergara, Eric Church and Oscar de la Renta.
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